Mark Bonnell

Marketing Software, Digital Marketing & Me

Why live in Chile? Watch this video and you’ll get a better idea ;-)

Congratulations to Gnarly Bay Productions for their video. Like it.

 

a story for tomorrow. from gnarly bay productions, Inc. on Vimeo.

Filed under: Chile, ,

The Date by Heineken

Filed under: Uncategorized

Where do good ideas come from?

I agree with Steven Johnson.

Filed under: Innovation

The Mark Bonnell Interview in TVN

Here it is: The Mark Bonnell Interview in TVN.
http://www.tvninnova.cl/EnMediodelaInnovacion/index.aspx?id=102922

David Letterman and Oprah are calling for interviews as well.

Filed under: Uncategorized,

Start Up Chile

If you’re an entrepreneur and believe that government support is not possible have a look at http://www.startupchile.org/. Chile is looking for talented innovation focused entrepreneurs.

So, if you have a great idea and want to test what’s possible come to Chile.

Filed under: Chile, Innovation,

The Rise of the Networked Enterprise

McKinsey research on how organizations that embrace Web 2.0 social networking perform better.

Click Here for the Article.

Filed under: Innovation, Social CRM

Companies that provide Marketing, Communications, Salesforce, CRM Software

Marketing and Communications Software

CRM & Salesforce Automation Software

Social Media Listening & Social Marketing Software

Filed under: Innovation, Marketing, Marketing Software

Impact of the IPAD

I just finished reading this article by John Doerr and others discussing the impact of the IPAD. It’s clear to me that tablets are the future in many areas of our lives. Both business and personal. I am in the process of becoming paperless but old habits take time to change.

In Modyo we’re doing our best to innovate taking into consideration the “fluidity” of the power of touch and the new interactivity and usability that a touch screen on a tablet offers.

The article can be found here: http://techcrunch.com/2010/04/05/john-doerr-the-next-big-thing/

 



Filed under: Innovation, Marketing

Social CRM continues growth

Digital Marketing and Client Support services continue to merge technologies and processes. We have been working hard on both the processes and the enabling technology in Modyo.

The growth of Social CRM as a merger between sales, marketing and support in a social, client centered environment is fundamental for companies. The article below by Lauren Carlson provides some examples of Social CRM deployments by different companies in different sectors:

Social CRM Article with Case Studies

I am working on an article about digital marketing and sustainable customer relationships.

Filed under: Marketing, Social CRM

My Experience with Lan.com Customer Service

So I just finished speaking with the first Lan.com customer agent and now I have been on hold for 10 minutes with another customer service agent because apparently my problem needs higher approval to fix.

So what happened to me?

3 months ago I took advantage of a promotion to buy 4 plane tickets to Brazil. 3 of the plane tickets were supposed to be for one of my employees.

Because I had to rebuy the tickets each time from my own account and I was buying 3 tickets for someone else, during the process I made a mistake and accidentally ended up buying 2 of the plane tickets with my name. (All the transaction was done at the same time. ) Also I only checked the first confirmation and not the other two because the first one turned out well.

Today, I got an email from the person I bought the ticket for saying that I made a mistake when I bought the tickets for her and my name is on the tickets, not hers.  So here I am on my second customer service agent and I have been 40 minutes now. All I want to do is fix the mistake I made and change the name on the ticket to her name.

So the second customer service agent is on the phone and at least he is giving me some hope. The first customer service agent told me “I can’t make any change to the ticket even though there was a mistake. Your only option is for you to travel to Brazil. Then after I kindly explained to her that I had no intention of travelling to Brazil she said…. However, maybe if you call this other number they can help you do something. But I doubt they can do anything”. This is word for word .

So here I am on the phone, 45 minutes now. I have been waiting while the guy checks the facts and he told me that he thought maybe something could be done.

What pisses me off the most is I think I am a decent client for Lan. I have only travelled on Lan for 9 years. Wouldn’t it be nice, if Lan could know me better? Mr. Bonnell, you travel with us frequently, you’re a very good client. Normally we can’t make this change, but because we value your business, we’re going to provide a speedy solution. Let me call you back in 20 minutes with the solution.”

OK…. so my friend the customer service agent is back. He is telling me. Look, “I can’t change the name of the person on the ticket.” But, because WE (Lan) changed the flight schedule for both of the flights by 20 minutes I can give you all your money back for the tickets.”

Does this sound like a normal solution to anyone?

Filed under: Chile

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